Learn the iterative customer-led methodology used by successful Product Management teams to develop Digital Products that matter–faster and more effectively. In this comprehensive Digital Product Management Course, you’ll learn all the core skills needed to become a Certified Digital Product Manager™.

3+ Years of PM Experience

Study the complete curriculum at your own pace and leverage additional resources to prepare for the certification exam. The course is available for one year so you can reference topics whenever you need to apply concepts at work.

Included with your purchase of this course is a one-year AIPMM membership, which gives you two opportunities to take the Certified Digital Product Manager exam.

Modules

Introduction to Digital Product Management
Pricing For Profitability
Digital Culture
The Agile PM
Becoming Data-Informed
Optimizing Product-Led Growth (PLG)
Finding & Validating Problems
Experimenting and Optimizing
Seeking Solutions
Scaling Up

Key Topics & Tools

Business Outcomes & Metrics, OKRs
Lean Canvas, Value Metrics
SaaS Economics & Pirate Metrics
Onboarding & Gamification
User Engagement Metrics & Analytics
Continuous Discovery & Iteration
Value Prop Canvas, Jobs-To-Be-Done
Product Ops & Governance
Design Thinking & ‘Pretotyping’
Story Maps & Agile Roadmaps
Subscription Pricing Models, Pricing Levers, Freemium & Variants

“I left the course with a strong foundational knowledge of digital product management. The course did a great job of highlighting best practices, and it planted seeds that I feel will sprout and help me grow in my career as a Product Manager."

Conor Cassidy
Vice President, Treasury Product Manager
Bank of America

“A great course to better understand the digital realm and how product management can bring about solutions in a constantly evolving space."

Ashley Breitnauer
Product Owner
VF Corporation