Understand the complete Product Lifecycle and learn all the core skills required to build and manage products that matter. In this course, you'll learn all the core skills needed to become a Certified Product Manager™ or Certified Product Marketing Manager™.

For All PM Levels

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Included with your purchase of this course is a one-year AIPMM membership, which gives you two opportunities to take the Certified Product Manager or Certified Product Marketing Manager exam.

Modules

Intro: the Optimal Product Process™
Becoming Strategic
Conceive
Market Research
Plan
Develop
Qualify/Beta
Launch
Maximize
End of Life

Key Topics & Tools

Strategy
Product-Market Fit
Voice of the Customer
Dimensions of Competitive Analysis
Forecasting Techniques
Approaches to Pricing
Market Strategy
Requirements
Roadmaps
Business Case
Launch Plan
Marketing Plan
EOL Plan

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“The syllabus is extremely well designed. It helps keep track of what you'll learn but also what you've learned so far. All exercises were relevant to the course, but more than that, the practical examples throughout the course were very valuable. The strategy canvas was excellent. Great examples of failed products and why. Tom and Ken are FANTASTIC, massive congratulations to both. You can tell how much experience they have and how passionate they are about the PM role and teaching about it. Thank you!”

Juan Nader
VFX Applications Engineer
Vicon Motion Systems

"The collaboration efforts with other students and especially the instructors created a great foundation for the learnings that were offered. My favorite modules had to do with implementing product management duties into an Agile environment. I work a lot with scrum teams and the roles between a product manager and project manager tend to get very muddled. It was good to see where the lines are and how they are different roles that should have different approaches, even towards a similar situation/software.”

Hinna Scully
Product Manager
Optum