You will be enrolled in the Optimal Product Management: Self-Study course which has the content and study materials available for the Certified Product Marketing Manager exam.

Understand the complete Product Lifecycle and learn all the core skills required to build and manage products that matter. In this course, you'll learn all the core skills needed to become a Certified Product Marketing Manager™.

For All PMM Levels

Study the complete curriculum at your own pace and leverage additional resources to prepare for the certification exam. The course is available for one year so you can reference topics whenever you need to apply concepts at work.

Included with your purchase of this course is a one-year AIPMM membership, which gives you two opportunities to take the Certified Product Marketing Manager exam.

Modules

Intro: the Optimal Product Process™
Becoming Strategic
Conceive
Market Research
Plan
Develop
Qualify/Beta
Launch
Maximize
End of Life

Key Topics & Tools

Strategy
Product-Market Fit
Voice of the Customer
Dimensions of Competitive Analysis
Forecasting Techniques
Approaches to Pricing
Market Strategy
Requirements
Roadmaps
Business Case
Launch Plan
Marketing Plan
EOL Plan
Product Lifecycle
Goods and Services
Brands
Buyer Behavior
Supply Chain & Distribution

"Overall the course and exam helped me to feel more confident in my skills. Many of the concepts I learned and implemented were reiterated throughout the course and the exam. I was able to apply these skills in real life situations as I was going through the course."

Cara Mitchell
Certified Product Marketing Manager

"The info in this Product Marketing course and additional toolkit is invaluable"

Jason Miller
Certified Product Marketing Manager