Certified Product Marketing Manager - Online Course and Exam

Certified Product Marketing Manager - Online Course and Exam

Regular price $1,495.00 Sale

You will be enrolled in the Optimal Product Management: Self-Study course which has the content and study materials available for the Certified Product Marketing Manager exam.

Understand the complete Product Lifecycle and learn all the core skills required to build and manage products that matter. In this course, you'll learn all the core skills needed to become a Certified Product Marketing Manager™.

For All PMM Levels

Study the complete curriculum at your own pace and leverage additional resources to prepare for the certification exam. The course is available for one year so you can reference topics whenever you need to apply concepts at work.

Included with your purchase of this course is a one-year AIPMM membership, which gives you two opportunities to take the Certified Product Marketing Manager exam.


  • Intro: the Optimal Product Process™
  • Becoming Strategic
  • Conceive
  • Market Research
  • Plan
  • Develop
  • Qualify/Beta
  • Launch
  • Maximize
  • End of Life

Key Topics & Tools

  • Strategy
  • Product-Market Fit
  • Voice of the Customer
  • Dimensions of Competitive Analysis
  • Forecasting Techniques
  • Approaches to Pricing
  • Market Strategy
  • Requirements
  • Roadmaps
  • Business Case
  • Launch Plan
  • Marketing Plan
  • EOL Plan
  • Product Lifecycle
  • Goods and Services
  • Brands
  • Buyer Behavior
  • Supply Chain & Distribution


"Overall the course and exam helped me to feel more confident in my skills. Many of the concepts I learned and implemented were reiterated throughout the course and the exam. I was able to apply these skills in real life situations as I was going through the course."

   Cara Mitchell

   Certified Product Marketing Manager


"The info in this Product Marketing course and additional toolkit is invaluable"

   Jason Miller

   Certified Product Marketing Manager