Online Optimal Product Management and Product Marketing

Online Optimal Product Management and Product Marketing

Regular price $3,495.00 Sale

Understand the complete Product Lifecycle and learn all the core skills required to build and manage products that matter. In this course, you'll learn all the core skills needed to become a Certified Product Manager™ or Certified Product Marketing Manager™.

For All PM Levels

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Included with your purchase of this course is a one-year AIPMM membership, which gives you two opportunities to take the Certified Product Manager or Certified Product Marketing Manager exam.


  • Intro: the Optimal Product Process™
  • Becoming Strategic
  • Conceive
  • Market Research
  • Plan
  • Develop
  • Qualify/Beta
  • Launch
  • Maximize
  • End of Life

Key Topics & Tools

  • Strategy
  • Product-Market Fit
  • Voice of the Customer
  • Dimensions of Competitive Analysis
  • Forecasting Techniques
  • Approaches to Pricing
  • Market Strategy
  • Requirements
  • Roadmaps
  • Business Case
  • Launch Plan
  • Marketing Plan
  • EOL Plan


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“The syllabus is extremely well designed. It helps keep track of what you'll learn but also what you've learned so far. All exercises were relevant to the course, but more than that, the practical examples throughout the course were very valuable. The strategy canvas was excellent. Great examples of failed products and why. Tom and Ken are FANTASTIC, massive congratulations to both. You can tell how much experience they have and how passionate they are about the PM role and teaching about it. Thank you!” 

   Juan Nader 
   VFX Applications Engineer
   Vicon Motion Systems 

"The collaboration efforts with other students and especially the instructors created a great foundation for the learnings that were offered. My favorite modules had to do with implementing product management duties into an Agile environment. I work a lot with scrum teams and the roles between a product manager and project manager tend to get very muddled. It was good to see where the lines are and how they are different roles that should have different approaches, even towards a similar situation/software.”

   Hinna Scully
   Product Manager